Discuss the impact of marketing strategy on profits in two businesses Essay - 1

Discuss the impact of marketing strategy on profits in two businesses of your choice - Essay Example Kotler (2011) suggests that a company prepares its marketing strategy by dividing the larger market into different segments and positioning itself in one target market. J Sainsbury and Tesco plc are retail companies based in Europe. They have developed almost a similar marketing strategy by focusing on the mid-market segment and using the marketing mix to position themselves in order to meet the needs of their customers. Since marketing strategies enable management to achieve organisational objectives, and one of the main organisational objectives of Tesco and J Sainsbury is to make profits, it is evidently plausible to argue that the marketing strategies of the two companies enable them to increase their profits. Achieving organisational objectives requires a business to satisfy its customers’ needs, wants and demands (Jobber, 2010). This is exactly what marketing strategy in Tesco plc and J Sainsbury is all about. Tesco plc has customer focused marketing strategy implied by its mission and vision statements, as well as its dealings with customers in and out of their stores. One of Tesco’s missions is to provide customers with the best marketing trip. This simply means to satisfy customers with quality and variety of products, effective customer service, sustainable shopping environment, product price and availability of products. The company employs many employees to serve customers in order to improve the quality of service. This customer experience improves customer satisfaction and as a result increasing sales in the company. This leads to overall increase in profitability of the company. Other marketing strategies of Tesco include refreshing its stores for customers and staff, online marketing, international expansion, market development, and helping communities (Tesco, 2012). In terms of online marketing, Tesco has developed online transaction services which serve to improve the sales and consequentially the profitability of

Philosophy - knowledge Essay Example | Topics and Well Written Essays - 1000 words

Philosophy - knowledge - Essay Example The primary question is regarding the acquisition of knowledge: Is knowledge something that one acquires, or something that one merely recollects Socrates (Plato, "Meno" 365-372) lays down the argument that it is the latter. He does that by asking simple questions alone, which lead to a person's discovery of the solution completely by himself. The fact that Socrates does not inform the person about the correct answer to a question shows that knowledge is not acquired, but rather recollected. We can argue, however, that it is not the knowledge of things that is inherent in any human being, but the faculty of identification (in this case, deductive logic) which is inherent. This term, "faculty of identification" is nothing but the perceptive system used to analyze knowledge. One uses the sense organs to understand the knowledge of "taste", and one uses logic to understand the knowledge of a geometric proof. This is another key point in determining the limitations of knowledge. Let us t ake a simple example to illustrate. The knowledge of the presence of a tiger nearby, by observing its fresh footprints, is vital to a forest dweller. Here one can observe the knowledge acquisition process stepwise. Firstly, the sense perceptions are translated based on previous sensory experience and registered as the knowledge of the footprints. ... ledge of the tiger being near the person exist within the person before If it did exist within the person himself, it should not depend uniquely on his presence there. There must be a way possible for him to just reach down within himself, so to speak, and draw out the knowledge, while doing something totally unrelated. This is not possible with the faculties of identification which we have allowed him to have: sense perception and logic of the simplest correlative kind. This example of a physical event, when extended to the mental realm, holds just as true. Knowledge depends on the questions asked, explicitly or implicitly. The second crucial fact is the dependence of knowledge on the faculty of identification. If in the same example, our friend, the forest dweller had no capacity for inductive logic, though possessing sharp senses, or if he was blind in the first place, the knowledge of the tiger's presence does not come into existence. In other words, knowledge is not something that belongs inherently in the circumstance, but also on the individual experiencing the circumstance. This is brought out clearly in Socrates' allegory of the cave (Plato, "Republic" 370-375). In it, the individual who has seen the world outside the cave and then looks at the events occurring inside, obtains knowledge of a different kind than those who have always lived in that cave. The events are the same, but the faculties of identification are totally different. To put it in a nutshell, knowledge is created by the active application of a faculty of identification upon a passive circumstance. When we analyze the question of knowledge being true belief with this background, we can understand its limitations better. The idea that justified true belief is responsible for knowledge is

Solar energy Essay Example | Topics and Well Written Essays - 1500 words

Solar energy - Essay Example Solar power is the transferring of sunlight into electrical energy, either directly by means of photovoltaic, or indirectly by means of concentrated solar power (CSP). CSP structures utilize â€Å"lenses or mirrors and tracking systems to focus a large area of sunlight into a small beam. PV converts light into electric current using the photoelectric effect† (Chiras, 2009). Thermal mass is any substance that can be utilized to accumulate heat from the Sun. General thermal mass substances consist of ‘stone, cement and water’. In the past, they have been utilized in dry weathers or mild humid areas to keep buildings stay cool by soaking up solar energy throughout the daytime.Agriculture seeks to optimize the storage of solar energy for the yield of plants. Methods â€Å"such as timed planting cycles, tailored row orientation, staggered heights between rows and the mixing of plant varieties can improve crop yields† (Bradford, 2008). Solar sanitization can be u tilized to make salty water drinkable. The initial recorded case of this was taken place in 16th century. â€Å"A large-scale solar distillation project was first constructed in 1872 in the Chilean mining town of Las Salinas. The plant, which had solar collection area of 4,700 m2, could produce up to 22,700 L per day and operated for 40 years† (Chiras, 2009).. Solar water disinfection involves placing plastic polyethylene terephthalate bottles, filed with water, in sunlight for couple of hours. Duration of time differ according to climate and type of weather.... Thermal mass is any substance that can be utilized to accumulate heat from the Sun. General thermal mass substances consist of ‘stone, cement and water’. In the past, they have been utilized in dry weathers or mild humid areas to keep buildings stay cool by soaking up solar energy throughout the daytime. Agriculture seeks to optimize the storage of solar energy for the yield of plants. Methods â€Å"such as timed planting cycles, tailored row orientation, staggered heights between rows and the mixing of plant varieties can improve crop yields† (Bradford, 2008). Solar sanitization can be utilized to make salty water drinkable. The initial recorded case of this was taken place in 16th century. â€Å"A large-scale solar distillation project was first constructed in 1872 in the Chilean mining town of Las Salinas. The plant, which had solar collection area of 4,700 m2, could produce up to 22,700 L per day and operated for 40 years† (Chiras, 2009).. Solar water d isinfection involves placing plastic polyethylene terephthalate bottles, filed with water, in sunlight for couple of hours. Duration of time differ according to climate and type of weather from at least ‘five hours to two days’ in completely cloudy situation. It is a suggestion from the World Health Organization (WHO) as a practical way for domestic water handling as well as protected storage. More than three million people in developing nations apply this technique for their everyday drinking water. Advantages and Disadvantages Solar Energy is uncontaminated, renewable and sustainable, facilitating to safeguard the atmosphere. It does not contaminate the air by the discharge of ‘carbon dioxide, nitrogen oxide, sulphur dioxide or mercury’ into the air

Business Culture of Albania and Italy Essay Example | Topics and Well Written Essays - 1500 words

Business Culture of Albania and Italy - Essay Example The researcher states that language is regarded as an important part of business dealings as communication is the backbone of successful business negotiations. In case of Albania, it has been found that most government officials speak English, but the same thing cannot be said about people employed in the private sector. Use of interpreters or translators is a commonplace business practice. In case of Italy, English is also the most commonly spoken foreign language. In Italy, use of body language is as important as hand gestures and personal contacts are as dominant as speech. Avoiding excessive use of body language may be considered as an unfriendly attitude, which can, therefore, harm the business. This practice is not found in Albania. Given the difference in the official language of the two countries, need for translators will be inevitable to carry business if English is not spoken. In this case, it can be stated that misinterpretations of non-verbal gestures like, hand gestures , may act as severe intercultural communication barrier between Italy and Albania as Italians tend to use more such gestures. It has been observed that time is not considered to be an important parameter in case of Albania, but is quite important for Italy. Punctuality has been regarded as an important parameter in inter-cultural business. This is because punctuality has the notable influence on the social behavior. It is noticed that Italians expect a formal explanation if there is any delay in the business meeting and such a habit is condemnable. However, the social attitude of people in Albania makes punctuality an obsolete requirement. So, in case of business dealings between companies of these countries, it is important for the Albanians to be more particular about the time factor. Â  

Objectives of Accounting Information System, Internal and External Essay

Objectives of Accounting Information System, Internal and External Transactions, Peachtree Exercise - Essay Example In the same manner, changes and improvement in accounting too, are continually being made, in the process of business information. "A systematic record of the daily (and hourly) events of a business leading to the presentation of a complete financial picture is known as accounting, in its elementary stage, as BOOK KEEPING." ----- M.C. Shukla. "Book-Keeping is the science of recording transactions in money or money's worth in such a manner that at any subsequent date, the nature and effect of each transaction, and the combined effect of all the transactions may be clearly understood, so that the accounts prepared at any time from the records thus kept, may show the owner of the books his true financial position"----- L.C. Cropper. Those who invest their capital and devote their efforts in business expect that they will receive a return in the form of profit. Moreover, they employ managers in the business it is the duty of the managers to maximize profit and to minimize losses. In order to maximize profits and to minimize losses there must be proper record of all events and transactions of the business so that at the end of a period, the owner of the business can have knowledge about:- Each and every transaction affects the basic of accounting equation. ... 2. To keep an eye on each and every tangible and intangible asset. 3. To ascertain the working results from the written records of transactions, i.e., whether profit or loss has incurred after a prescribed reasonable period. 4. To ascertain the financial position of the business on the last date or at the end of a period in terms of assets and liabilities. 5. The help and guide the management of the business enterprises to make decisions from the historical data of accounting of the past. 6. To help and guide the management of the business to determine their policies for the current period and for future, in short and long terms. NEED OF BUSINESS RECORDS Those who invest their capital and devote their efforts in business expect that they will receive a return in the form of profit. Moreover, they employ managers in the business it is the duty of the managers to maximize profit and to minimize losses. In order to maximize profits and to minimize losses there must be proper record of all events and transactions of the business so that at the end of a period, the owner of the business can have knowledge about:- 1. The gross profits on purchases and sales of merchandise. 2. The net profit or loss after checking of all paid or accrued expenses, usage of different assets. 3. The cost of assets in detail and total of all assets. 4. The liability of business including accrued. 5. The amount of investment at the end of the period. In a nut-shell the owner can see the report of his business after a certain period at a glance and can judge progress of his business. WHAT IS TRANSACTION Any exchange of values is called "transaction" such as a) Purchase of Merchandise, Land, Building, and Furniture on cash. b) Purchase of Merchandise, Plant, Furniture

Emergency Room Education Essay Example | Topics and Well Written Essays - 2500 words

Emergency Room Education - Essay Example Emergencies in hospitals are now highly regarded for treatment of sicknesses and emergency cases. Even families with personal physicians would usually bring their members to emergency treatment. Physicians also refer their patients who are in emergency situations to the nearest emergency facility. (Annas, 1992, p. 50) 2. When should we access emergency room? Emergency room, emergency department or trauma department – these all provide a successful health care. Having access to emergency room or emergency department of a hospital is part of health care that should be provided to any citizen. It’s a fact that everyone on this planet may encounter emergency situations, especially medical emergencies, and to be prepared for any eventuality, having access to an emergency room is part of the health care the state should provide. A state or community that can provide emergency room or emergency health care even to poor citizens has a very good health care and should be commend ed. Everyone should have access to emergency health care and this includes the emergency room or the emergency department of a clinic or hospital. Accessing emergency room should be an important first step to patient care in an emergency. All emergency cases should be provided emergency room or the emergency department of a hospital. Without this access, ED personnel such as nurses and physicians cannot provide emergency treatment. Moreover, important emergency equipments should be provided in the emergency room so that any emergency case can be effectively acted upon. Trauma patients require immediate emergency rooms or emergency departments. Many hospitals have improved their trauma care departments, for example, there is the Advanced Trauma Life Support (ATLS) manual. This is a... This paper approves that health care providers should be responsible enough to prevent the spread of disease. The simplest way of preventing the transfer of microorganisms is by washing of hands. This simple way can help eliminate the spread of diseases. Routine washing of hands before doing the daily routine in school and offices and especially in hospitals should be done to protect one’s self and the people around us from the transfer of microorganisms. This essay makes a conclusion that emergency room, emergency department or trauma department – these all provide a successful health care. Having access to emergency room or emergency department of a hospital is part of health care that should be provided to any citizen. It’s a fact that everyone on this planet may encounter emergency situations, especially medical emergencies, and to be prepared for any eventuality, having access to an emergency room is part of the health care the state should provide. A state or community that can provide emergency room or emergency health care even to poor citizens has a very good health care and should be commended. Everyone should have access to emergency health care and this includes the emergency room or the emergency department of a clinic or hospital. Accessing emergency room should be an important first step to patient care in an emergency. Health and safety hazards in hospitals and emergency clinics should be assess to avoid accidents on the patients and health care providers. Health workers also face considerable health and safety risks. Assessing the situation, identifying the possible risks, and applying remedies before accidents happen, could help in reducing injury and applying adequate health care.

Analysis Summary of the movie 12 Angry Men using group dynamics Essay

Analysis Summary of the movie 12 Angry Men using group dynamics - Essay Example When the group of jurors first meet during the orientation phase, they are chatting, making jokes and talking about a random list of things such as their jobs and things they could be doing instead of being in a jury room. The orientation phase is characteristic of acquaintance, positive attitudes on similarities and clarity. At this stage, the group is only creating opinions, nothing intense. (Robbins, 1974, para 4). There is a general feeling for most of the jurors that this will be a quick case, nothing intense. However when the foreman of the jury; juror number one takes an initial vote the tone is set for a long drawn process and the development of the group dynamics. In the initial vote eleven jurors have already declared the defendant is guilty. Only Juror number eight votes â€Å"not guilty† on the grounds of reasonable doubt. It is never easy to be part of the minority because it goes against our natural desire to be accepted (Johnson, 2007, p. 153). Out of this minor ity, the true leader begins to emerge and group formation begins. Positioning of power becomes apparent as the jurors biases, backgrounds and personalities begin to unfold. The jury’s deliberation begins when the first vote is taken. Several jurors observe others voting and they raise their hands. It is only juror number eight who has the courage to stand alone and has strong convictions that the defendant is not guilty beyond reasonable doubt. Questions arise as they begin to examine the different parts of the testimony. These testimonies were not initially considered in the first vote. Normative influence by juror eight begins to revert from guilty to not guilty. Through the process, personalities unfold and the pressure of social influence is clear among the jurors. Team members have to create a new social identity and forfeit their own in order for a team to be built. (Levi, 2014, p.